There’s plenty to consider, but use your allotted time wisely and ensure a balance between auction time, games and gambling time, entertainment, dinner (if you’re hosting a sit-down meal), time for extra eating and drinking, and networking/mixing time.
Give yourself plenty of time — and then some more, depending how big your event is.
Your venue will, of course, be part of checks to ensure everything is legal, safe, licensed and above board.
Step 10: Consider Any Expenses And Outgoings
Popcorn, tickets, paper, and an outfit on a rail
Make sure to think potential expenses through thoroughly, as extra and hidden costs can crop up.
Book and insure a venue — will you need to hire somewhere? And are there clean-up costs?
Use ticket and invitation printing (including delivery and postage — consider collection at the venue, or virtual invitations).
Include the cost of free food and drink, or a free bar, in your budget and ticket prices, including for staff, volunteers and entertainment as wells guests.
Purchase permits, licenses, testing, insurance and certification from gambling and alcohol to the venue, electrical equipment if you’re using special lights, PA systems, microphones, and electric instruments.
Rent or buy decor, tables and chairs, stages, cutlery, glassware and/or props.
Rent gambling equipment such as games and gaming tables, chips, slot machines, bingo equipment, and raffle tickets.
Rent staff uniforms and safe storage for extra donations.
Make sure you have enough for everyone, plus a little surplus, to avoid disappointment.
You don’t want attendees to go hungry, get thirsty or bored if they have to wait on a limited number of games.
Step 11: Seek Sponsorship And Prize Donations
Two people shaking hands
Are there any local or even national companies that would want to sponsor your event?
Ask around — free promotion in exchange for a donation is usually popular and can be a great boost to funds.
Live Horse RacingYou can offer everything from logos, names or contact information on gaming or dining tables, staff clothes, venue decor, glassware and loads more.
If you’re including an auction, you’ll want to approach companies and individuals for donated prizes to use.
A mix of old school physical marketing and digital marketing may ensure you reach a range of people of all ages.
Do you know any famous faces, local figures or patrons of your chosen charity that may share the event details? Or can you invite them to the event?
Will you ask the charity or organization to help promote the event and do they have any promotions or marketing experts that can help?
Again, you will need to do your research and check individual state laws on gambling and gaming promotion for a charity event.
Step 13: Come Up With A Selling Strategy
Step 13: Come Up With A Selling Strategy
Person purchasing event tickets on iPad
How will you sell your tickets once you have begun marketing?
You will need to sell as many in advance as possible — but consider the following:
Will you demand full price up front, or allow a deposit?
Will you sell any remaining tickets on the door on the day?
Physical sales as well as online sales — can you get volunteers or members of the organization to sell tickets personally?
Holding your nerve and being able to bet late in horse racing takes skill and practice.
Bettors who are on course could have the edge over those gambling on the races away from the track, thanks to the opportunity to see horses parade before a race and on their way down to the start.
Read on to discover our step-by-step guide on how to bet late in horse racing.
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